Though there could be many sources of information about call tracking software, not many small business houses would be in a position to understand more about it. Put in plain words, call tracking software is about having a tab about the calls that are received from prospective customers. The software tracks the number of the callers, their location, the date and time of the calls and other such useful information. Based on this information, it is possible for small business houses to run campaigns and sales promotional activities in a more focused and result-oriented manner. Small business houses do not have thousands of dollars to spend on advertisements and hence they have to be judicious and choosy when it comes to running advertisement and promotional campaigns. A good call tracking software could help in achieving the right sales results without having the spend big money. However, there is no doubt that there are scores of such call track software and you should be able to choose the right one. Here are a few tips that could be helpful in making the right choice as far as these software-based call tracking systems are concerned.
Number Coverage
The main purpose of call tracking is to have new phone numbers across all the campaigns. Further, your sales promotion phone number should also reach as wide an area as possible. If you are choosing a campaign that is localized and area specific, the call tracking software should be in a position to cater to the prospective customers in the area fully. On the other hand, if it is global market coverage, then your service provider should be able to broadcast your number across various countries where you want your information to reach.
The Facility For Dynamic Number Generation
When you have a good call tracking and recording application, you should be in a position to generate numbers dynamically for all your campaigns. You can use a software-based solution for such dynamic number generation or could use manual methods. However, manual number generation is a lengthy and time-consuming process and therefore software generated numbers would always be a much better option.
It Should Be Possible To Integrate
Any call track software is good only if it can be integrated into quality third-party services. For example, if you integrate the call software tool with the web analytics tool, you could have a much better choice coming your way. You could find out more about the behavioral patterns of the customers as far as websites visits, time spent and other such attributes are concerned. This certainly will help you to become more focused in your localized calling and the results will also be much better.
It Should Be Flexible And Customizable
Every business house is different as far as data usage is concerned. Hence, the call tracking software should allow the users to utilize data in a manner that they deem fit. It could relate to real-time activities when a campaign is being run or it should allow sending of mass emails or messages based on such call software findings and results.
The Final Word
While the benefits of call track software are undeniable, you must know how to make the best use of it by making it customer friendly and it should also be easily integrated with other software solutions.