You know that keeping tabs on your media mentions is important, but are you sure you’re getting all the benefits from this task? Your answer is most likely going to be “NO” If you are like most business owners.
Although tracking media mentions and creating follow-up actions isn’t particularly difficult to do, it often ends up being given a low priority because of limited time and attention. It shouldn’t be that way, though, because there are many benefits to tracking your media mentions that can help grow your business much faster than you might realise
1) Stand out in a crowded market
If you’re launching a new brand, it can be difficult to break through in an already-crowded market. Tracking mentions can help you gain insights into how your brand is perceived by potential customers and cut through any noise that may be detracting from your message.
2) Improve your SEO
While tracking media mentions may not seem like it’s directly related to SEO, there are many indirect benefits that can improve your website’s search ranking. For example, once you know how often other sites link to you, you can evaluate and improve your content based on popularity. Being linked to by high-traffic sites means more people will see your site and, ultimately, be exposed to your brand. monitoring competitors social media
3) Gather feedback on your content
It’s very easy to fall into a rut when creating content for your organisation. It might feel like you’re constantly producing new posts, but how do you know if what you’re putting out there is relevant? If no one is reading it, or responding to it, in such cases, trying
4) Build relationships with other influencers and professionals in your field
If you’re like many small business owners, your network might be limited to other local small business owners. One way to expand that circle is to leverage social media media mentions tracking and reaching out to companies or influencers that have mentioned you.
5) Use it as an opportunity to re-share your best content
If you’re not tracking mentions, you’re missing out on a valuable opportunity to gain exposure for your brand and connect with influential people in your industry. By knowing what content has been mentioned online, and where, you can find opportunities to re-share or promote that information on social media. This is an ideal strategy if you want to spread awareness about your company or generate more traffic to your website.
Conclusion
In today’s social media-dominated world, your company is only as visible as its online presence. By developing a comprehensive content marketing strategy and leveraging reputable software like Hootsuite to track mentions of your brand across multiple channels, you can establish yourself as an industry thought leader.
Additionally, by tracking these mentions, you have an opportunity to create a stronger bond with current customers and attract potential leads. What other benefits do you think it’s important for businesses to consider when evaluating social media monitoring?
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